Amateur cycling is set to take center stage once again on the Riviera di Ponente with a major strategic development. GS Alpi officially announces that the HEUFORIA brand will be the Title Sponsor of the Granfondo Internazionale Alassio HEUFORIA, scheduled for Sunday, September 27, 2026.
The partnership stems from the deep alignment between the organization led by GS Alpi and the identity of the Italian brand, united by shared values such as a passion for sports, the pursuit of movement, determination, and the desire to tackle every challenge with pure energy.
A partnership in the spirit of Made in Italy and energy
HEUFORIA was founded with a clear vision: to transform euphoria from a fleeting emotion into a lifestyle based on positivity, mindfulness, and freedom of expression. This philosophy is reflected in its collections, which range from technical socks—designed to ensure maximum comfort and high athletic performance—to sportswear and casual apparel.
Every HEUFORIA garment is the result of creativity, research, and Italian craftsmanship, where fit, quality, and contemporary design come together both during athletic performance and in everyday life.
“Being the Title Sponsor of the Granfondo Internazionale Alassio represents an important opportunity for us to showcase HEUFORIA and the values that guide us,” explain company executives. “In cycling, we find the same energy that inspires our collections: the desire to move, push past one’s limits, and live every moment to the fullest,”.
The Route: A 90.6-kilometer challenge between the sea and the Maritime Alps
On Sunday, September 27, 2026, the 13th edition of the event will offer participants a spectacular and well-established route of 90.6 kilometers with a total elevation gain of 1,790 meters.
After setting off from the famous Muretto di Alassio, along the iconic stone walls and beaches of the Ligurian coast, runners will tackle a technical, undulating course that winds into the hinterland of the Apennines and the Maritime Alps. This route is designed both for those who want to test their end-of-season fitness and for those who wish to enjoy unique panoramic views nestled between the sea and the mountains.
The Epic Finish at the Sanctuary of the Madonna della Guardia
The icon and symbol of the race will be the uphill finish, located—as in recent years—at the summit of the Santuario della Madonna della Guardia. The final kilometers of the climb will demand maximum competitive effort from the athletes, rewarding them with a breathtaking 360-degree view of the entire Gulf of Alassio.
Services and Hospitality for Athletes and Families
The Alassio HEUFORIA International Granfondo continues to be a well-rounded event for enthusiasts and their companions, ensuring a high standard of organization provided by GS Alpi:
- Exclusive race pack featuring HEUFORIA technical gear and other goodies.
- Comprehensive mechanical and medical assistance along the entire route.
- Strategically placed refreshment stations along the route.
- Final Pasta Party in Alassio to end the day on a festive note.